Architecture is about people. It exists for people, but not only for them. It shapes the spaces where life unfolds, and it creates movement, energy, and economy.

   How? By inspiring excitement and curiosity.

  A well designed square or a striking building makes people want to linger, meet friends, grab a coffee, or dine at a restaurant nearby. Unique places become magnets for activity, drawing both locals and visitors.

   When architecture sparks engagement, it fuels businesses, strengthens communities, and elevates the identity of a city. Investing in architecture is not just about aesthetics—it’s about creating environments that encourage people to live, connect, and thrive.

   So the question is not why cities should invest in architecture, but rather: how can they afford not to?